30-Day Growth Strategy & Action Plan

1,000+

Users Goal

50K

Social Reach

$25K

Errors Found

100+

5-Star Reviews

WEEK 1: Launch & Initial Traction

Priority Actions

Post in these subreddits (follow 24-hour rule between posts):

  • r/coins - Tuesday 10am EST Best Time
  • r/CRH - Wednesday 6pm EST Best Time
  • r/papermoney - Thursday 2pm EST Best Time
Tip: Engage with 10 posts in each sub before posting your content

Join and post in these groups:

  • "Coin Collecting For Beginners" (120k members)
  • "Error Coins and Varieties" (45k members)
  • "Sports Card Collectors" (200k members)
  • "Currency Collectors USA" (35k members)
  • "Antique & Vintage Finds" (90k members)
Important: Read group rules, introduce yourself first, provide value before promoting

Create and upload "Finding a $500 Error Coin in 60 Seconds" video:

  • Show real-time scanning of pocket change
  • Display the moment error is detected
  • Include reaction and value reveal
  • End with clear CTA to try the app

Email these 10 influencers (use templates from marketing page):

Coin YouTubers:
  • BlueRidgeSilverhound (250k subs)
  • Couch Collectibles (180k subs)
  • RobFindsTreasure (150k subs)
  • Treasure Town (90k subs)
  • Numismatic News (45k subs)
Card Collectors:
  • PackmanCards (300k subs)
  • Sports Card Investor (200k subs)
  • Vintage Breaks (150k subs)
  • The Baseball Card Shop (100k subs)
  • Error Card Hunter (50k subs)
  • Post main thread (use template)
  • Reply to 20 coin/card related tweets with helpful info
  • Follow and engage with 100 collectors
  • Use hashtags: #CoinHunting #ErrorCoins #NumismaticFinds #TheHobby
WEEKS 2-4: Scale & Optimize

Content Calendar

Day Platform Content Best Time
Monday Reddit Educational post about specific error type 9am EST
Tuesday TikTok "Found treasure in grandma's attic" video 6pm EST
Wednesday Facebook Success story from user with screenshots 12pm EST
Thursday Twitter "Error of the day" educational thread 2pm EST
Friday YouTube Weekly finds compilation video 4pm EST
Saturday Instagram Before/after grading value comparison 11am EST
Sunday All Weekly roundup: "Users found $X this week!" 5pm EST

Influencer Follow-Up Strategy

Week 2: Send follow-up to non-responders with new angle (recent big find)
Week 3: Offer exclusive content/interview about biggest error found
Week 4: Propose collaboration video or sponsored content deal

User Testimonial Collection

  • Email users who found errors worth $100+ for testimonials
  • Offer premium month for video testimonial
  • Create "Wall of Wins" page featuring best finds
  • Share testimonials across all platforms weekly
VIRAL CONTENT IDEAS
"I Bought a $10 Coin Roll and Found $5,000"

Document buying rolls from bank, scanning each coin, building suspense until major find. Perfect for TikTok/YouTube Shorts.

Estimated reach: 100k-500k views
"Scanning Grandpa's Attic Collection"

Emotional story of discovering valuable errors in inherited collection. Include family history angle.

Estimated reach: 50k-200k views
"$1 to $1,000 Challenge"

Start with $1 in change, use app to find errors, trade/sell up to $1,000. Document entire journey.

Estimated reach: 200k-1M views
"Error Hunting Competition"

Challenge viewers to find most valuable error in 24 hours. Winner gets premium lifetime access.

Estimated reach: 75k-300k engagement
"Teaching Kids to Find Treasure"

Wholesome content of teaching children about valuable errors. Appeals to parents and educators.

Estimated reach: 150k-500k views

High-Value SEO Blog Topics

  • "1972 Double Die Penny Value Guide 2024"
  • "How to Identify NNOF Baseball Card Errors"
  • "Top 50 Most Valuable Error Coins"
  • "Currency Printing Errors Worth Thousands"
  • "Beginner's Guide to Coin Roll Hunting"
  • "AI vs Human Eye: Error Detection Comparison"
  • "State Quarter Errors Value Chart"
  • "How to Spot Cleaned Coins Before Grading"
  • "Misprint Trading Cards Price Guide"
  • "Wrong Planchet Errors Explained"
  • "Estate Sale Coin Hunting Tips"
  • "Off-Center Strike Values by Percentage"

Community Engagement Strategy

Daily Actions (30 min/day):
  • Answer 5 questions on Reddit about error identification
  • Comment on 10 posts in Facebook groups with helpful info
  • Share 3 educational facts on Twitter
  • Respond to all YouTube comments within 2 hours
Weekly Authority Building:
  • Host "Error ID Wednesday" - free error identification for community
  • Create weekly "Error Education" infographic
  • Share detailed analysis of interesting finds
  • Collaborate with one micro-influencer (1k-10k followers)
Monthly Events:
  • "Error Hunt Challenge" with prizes
  • Live Q&A session on YouTube/Facebook
  • Feature "Collector of the Month" success story
  • Release monthly "State of Errors" report with statistics

Key Metrics to Track

Acquisition Metrics:
  • Daily new users
  • Traffic sources breakdown
  • Conversion rate by source
  • Cost per acquisition
Engagement Metrics:
  • Daily active users
  • Scans per user
  • Errors found per week
  • Community post engagement
Revenue Metrics:
  • Free to paid conversion
  • Average revenue per user
  • Lifetime value
  • Churn rate
Quick Win Opportunities
  • Partner with local coin shops: Offer them affiliate commission for referrals
  • Create viral "unboxing" content: Open sealed coin rolls on camera
  • Run limited-time promotion: "First 100 users get lifetime premium for $9.99"
  • Leverage FOMO: Daily counter showing "Users found $X in errors today"
  • Press coverage: Pitch story to local news about biggest local find